— The Watch List
Daily catalogue scrape across 28 Indian D2C floors. What moved, what sold out, what walked the runway last week.
We read the floor before we recommend the floor. These are the brands whose new-arrivals, sell-outs and price-laddering inform every brief the engine writes. SKU details stay private — the watch list does not.
28 brands · 20 segments · refreshed daily
The legacy yardstick. Crafts-forward, family-occasion.
High-street index for everyday ethnic + Western.
Ready-to-wear ethnic for the working woman.
Mall-tier ethnic; pace of new-arrivals.
Volume kurta-set leader; price-point benchmark.
Embellished daily — bridge between occasion and routine.
Festive and wedding-guest at premium retail.
Heritage-print authority; festive sari + lehenga.
Modern Indian prints; co-ord and casual occasion.
Ritu Kumar diffusion line — accessible occasion.
Indo-western fusion at younger price points.
Direct-to-buyer saree house with strong narrative drops.
Tata-backed saree retailer; pan-India weave coverage.
Hand-loom, cultural index; benchmark of intent.
Authentic Banarasi weave specialists.
Direct-to-buyer Jaipur house; mehendi/sangeet sweet spot.
Kashmiri weaves; phiran, pheran and shawl assortment.
Curated artisanal; reads as a craft index.
Block print + Kutch craft direct from artisan clusters.
Mid-premium contemporary; new-school silhouettes.
Younger occasion; direct-to-buyer designer floor.
Workwear and dresses; pace-of-line benchmark.
Fast-fashion Western; price + assortment cadence.
Global fast-fashion floor read by every Indian buyer.
High-velocity casual D2C; pop-culture index.
D2C casual; trend cycle on graphic + casual.
Premium D2C workwear and tailored basics.
Co-ord and party-wear direct-to-buyer.
— Back to the claim
Read it in context · the manifesto