— The Taxonomy
Every shade, weave, cut, print, and window the engine reads. Hand-curated for the Indian D2C buyer, not scraped from a global feed.
64 colours · 44 fabrics · 29 silhouettes · 30 prints · 20 occasions
From banarasi-red to monsoon-mint — every hue the engine reads, hand-coded with a real swatch.
Aubergine
#3B1F2B
Beige
#D2B48C
Black
#1A1A1A
Blue
#1F4E79
Blush Pink
#F4C2C2
Bottle Green
#0E5C36
Brown
#5C3A21
Burnt Orange
#A0522D
Camel
#C19A6B
Champagne
#E2C290
Charcoal
#36454F
Cherry Red
#D92047
Chocolate
#3D2817
Cobalt Blue
#0047AB
Copper
#B87333
Coral
#FF7F50
Cream
#F5F0EB
Crimson
#9A1B2F
Denim Blue
#1560BD
Dusty Rose
#C58A93
Emerald
#0F8A5F
Forest Green
#2C5F2D
Fuchsia
#D5006D
Gold
#D4A843
Green
#2D6A4F
Grey
#8B8680
Haldi Yellow
#E5B82A
Ivory
#F5F0DC
Lavender
#B597CF
Lemon Yellow
#FFF44F
Lilac
#C8A2C8
Magenta
#C2185B
Maroon
#5A0F1A
Mauve
#B788A6
Mint Green
#A5D6A7
Mustard
#D4A843
Navy
#0E1F3D
Olive
#6B8E23
Orange
#E97447
Pastel Yellow
#FBE38E
Peach
#FFCBA4
Peacock Blue
#0F4C81
Pink
#F2A1B6
Pista Green
#93C572
Plum
#8E4585
Powder Blue
#B0E0E6
Purple
#6B5B95
Red
#C8102E
Rose Gold
#B76E79
Rose Pink
#E8A4B8
Royal Blue
#1E3A8A
Rust
#B3502B
Saffron
#F4C430
Sage
#9CAF88
Scarlet
#D72638
Silver
#C0C0C0
Sky Blue
#87CEEB
Tan
#D2B48C
Taupe
#8B7E66
Teal
#1F7A8C
Terracotta
#C8553D
Turquoise
#40E0D0
White
#FAFAF8
Yellow
#F2C037
Weaves the buyer can name and the warehouse can ship. Chanderi is a philosophy, not a polyester.
Art Silk
Banarasi Silk
Brocade
Cashmere
Chanderi
Chiffon
Chikankari
Corduroy
Cotton
Cotton Blend
Crepe
Denim
Faux Leather
Georgette
Jamdani
Jersey Knit
Kalamkari
Kanjivaram Silk
Khadi
Lace
Leather
Linen
Linen Blend
Lyocell / Tencel
Maheshwari
Mesh
Modal
Mulberry Silk
Net
Organic Cotton
Organza
Pashmina
Patola
Pure Silk
Rayon
Satin
Silk
Suede
Tulle
Tussar Silk
Tweed
Velvet
Viscose
Wool
The cut of the garment — anarkali, kalidar, A-line, sharara — recognised on its own terms.
A-Line
Anarkali
Asymmetric
Ball Gown
Bodycon
Cape
Co-Ord Set
Dhoti Pants
Empire Waist
Fit and Flare
Gharara
Jumpsuit
Kaftan
Kalidar
Kurta
Kurta Set
Lehenga
Mermaid
Palazzo Set
Pleated
Pre-Draped Saree
Romper
Saree
Sharara
Sheath
Shift
Tiered
Tunic
Wrap
Bandhani, bagh, ikat, chikankari, paisley. The pattern carries the story; the engine carries the pattern.
Abstract
Animal Print
Bandhani
Batik
Block Print
Check
Color Block
Embroidered
Floral
Geometric
Gingham
Ikat Print
Large Floral
Leopard
Mirror Work
Ombre
Paisley
Pinstripe
Plaid
Polka Dot
Sequin
Small Floral
Snakeskin
Solid / Plain
Stripe
Thread Work
Tie Dye
Tropical
Zardozi
Zebra
Wedding-guest, mehendi, sangeet, festive, party, daily — the windows that pull the cheque.
Athleisure
Beach
Bridal
Brunch
Casual
Cocktail
Date Night
Evening Wear
Festive
Haldi
Loungewear
Mehendi
Party
Puja
Reception
Sangeet
Travel
Vacation
Wedding Guest
Workwear
Relaxed, fitted, tailored, oversized — the silhouette in shorthand.
Fitted
Flowy
Loose
Oversized
Regular Fit
Relaxed Fit
Slim Fit
Tailored
Floor, ankle, midi, knee, mini — measured in the hand, not the spec sheet.
Ankle Length
Calf Length
Cropped
Floor Length
High-Low
Knee Length
Maxi
Midi
Mini
Short
Tea Length
Bell, balloon, cap, full, three-quarter — read by the runway, not approximated.
Balloon Sleeve
Bell Sleeve
Bishop Sleeve
Cap Sleeve
Cape Sleeve
Cold Shoulder
Dolman Sleeve
Flutter Sleeve
Kimono Sleeve
Long Sleeve
One Shoulder
Puff Sleeve
Raglan Sleeve
Short Sleeve
Sleeveless
Three-Quarter Sleeve
Sweetheart, boat, V, square, halter — the line that frames the face.
Boat Neck
Collared
Cowl Neck
Deep V
Halter
High Neck
Keyhole
Mandarin Collar
Mock Neck
Off Shoulder
One Shoulder
Peter Pan
Plunging
Queen Anne
Round Neck
Scoop Neck
Square Neck
Sweetheart
Turtleneck
V-Neck
Where the garment sits on the Indian D2C ladder — entry, mid, premium, luxe.
Budget (under ₹999)
Luxury (₹10000-₹49999)
Mid-Market (₹999-₹2999)
Premium (₹3000-₹9999)
Ultra-Luxury (₹50000+)
— Back to the claim
Read it in context · the manifesto