— Asked of the desk
The questions buyers
ask first.
Honest answers about what we do, where we win, and where we don't. Each one signed by who answered it — Anaita for the buying-floor questions, Yash for the business and data ones.
Questions, as they arrive.
— Inbox to date
47
Buyer questions answered since launch. A small number, growing honestly. Counted as of May 2026.
— Chapter 02
Under the hood.
How the forecast is made, what feeds it, and how the Indian festive calendar lifts the maths.
What data drives the forecasts?
— Asked of Yash · founder
Your last 180+ days of orders from your connected store, plus curated competitor catalogues from 24+ Indian D2C brands, runway lookbooks from 30 Indian designers across the four current seasons, fashion-media headlines, Pantone announcements, and search-interest trends. The forecast engine blends statistical and machine-learning models and reports its own accuracy — measured against historical data — so you can see exactly how trustworthy it is for your catalogue.
— Chapter 04
Edge cases & honesty.
Sustainability scoring, what happens to your data if you leave, and where we differ from the global incumbents.
What happens to my data if I cancel?
— Asked of Yash · founder
Monthly billing, no annual lock-in. You can cancel from your account settings — access continues until the end of the paid period. On termination we stop new charges, export your data on request within 30 days, and delete it within 60 days except where retention is legally required (tax invoices: 7 years).
The questions we cannot yet answer are more interesting than the ones we can. They are the next issue.
— Asked, not yet answered
The open queue.
Questions in the inbox we haven't yet committed to in print. Listing them is the editorial move — it admits where we are still working. Push the one that matters to you and we will pull it forward.
- 01
How do you handle saree blouse SKU permutations — colour × sleeve × neckline?
In the queue · taxonomy team is sketching the variant model.
- 02
Can the engine see Instagram Reels signal yet?
Not yet · prototype shelved until the audio side is solved.
- 03
What about Tier-2 and Tier-3 city buyers — does the signal hold outside the metros?
In the queue · waiting on three pilot brands selling outside the top eight cities.
- 04
When will there be a Hindi or Tamil version of the brief?
On the roadmap · the brief generator is being audited for translation first.
- 05
Can you forecast on a category I make up — say "festive co-ord set under ₹2,500"?
Partially · custom price-band slicing works; custom category creation does not.
Have one of your own?
Submit your question— Still curious
Want a question answered live?
The next issue of the inbox is, in part, made of the replies we get. Write to us — or read this week's brief while you wait.