— Asked of the desk
The questions buyers
ask first.
Honest answers about what we do, where we win, and where we don't. Each one signed by who answered it — Anaita for the buying-floor questions, Yash for the business and data ones.
Questions, as they arrive.
— Inbox to date
47
Buyer questions answered since launch. A small number, growing honestly. Counted as of May 2026.
— Filter by topic
Showing 1 question on sustainability.
— Chapter 04
Edge cases & honesty.
Sustainability scoring, what happens to your data if you leave, and where we differ from the global incumbents.
What's the story with sustainability scoring?
— Asked of Yash · founder
Forty fibres rated on global-warming potential, water use, eutrophication, chemistry, and fossil-resource burden — an open mirror of the Higg Materials Sustainability Index, normalised from publicly available life-cycle assessments (Textile Exchange, EU PEFCR, Indian academic LCAs). Every fabric attribute page shows the score with sub-scores and cited sources. Useful for buyer orientation, but not for verified ESG reporting — for that you need a licensed Higg account directly.
The questions we cannot yet answer are more interesting than the ones we can. They are the next issue.
— Asked, not yet answered
The open queue.
Questions in the inbox we haven't yet committed to in print. Listing them is the editorial move — it admits where we are still working. Push the one that matters to you and we will pull it forward.
- 01
How do you handle saree blouse SKU permutations — colour × sleeve × neckline?
In the queue · taxonomy team is sketching the variant model.
- 02
Can the engine see Instagram Reels signal yet?
Not yet · prototype shelved until the audio side is solved.
- 03
What about Tier-2 and Tier-3 city buyers — does the signal hold outside the metros?
In the queue · waiting on three pilot brands selling outside the top eight cities.
- 04
When will there be a Hindi or Tamil version of the brief?
On the roadmap · the brief generator is being audited for translation first.
- 05
Can you forecast on a category I make up — say "festive co-ord set under ₹2,500"?
Partially · custom price-band slicing works; custom category creation does not.
Have one of your own?
Submit your question— Still curious
Want a question answered live?
The next issue of the inbox is, in part, made of the replies we get. Write to us — or read this week's brief while you wait.